Understanding the Varanasi market
Varanasi is unlike any other UP city: a global spiritual and tourism destination layered over a centuries-old economy of Banarasi silk, handicrafts and exports, anchored by BHU and a growing healthcare and hospitality sector. Your customers range from local residents and patients to domestic tourists, pilgrims and international buyers sourcing silk and handicrafts — so your marketing has to speak to several very different audiences at once.