Your in-house Google Ads Expert, on demand
Scribo is a Google Ads manager company in Varanasi helping businesses and startups cut wasted spend and turn paid clicks into qualified, profitable revenue.
- Manage ₹2Cr+ in annual ad spend across 40+ accounts
- Average CPL reduction of 38% in the first 90 days
- Certified specialists across Search, Shopping, PMax & YouTube
Every Google Ads format, run profitably
We pick the right campaign mix for your funnel stage and margin profile — not a one-size template.
Search Ads
High-intent keyword targeting for buyers ready to convert today.
Performance Max
AI-driven cross-channel campaigns tuned with strong asset groups and audience signals.
Shopping Ads
Merchant Center feed optimisation plus standard and PMax Shopping for ecom catalogs.
YouTube Ads
Skippable, in-feed and Shorts video campaigns built for awareness and remarketing.
Display & Remarketing
Banner and dynamic remarketing to recover abandoners and warm cold audiences.
Demand Gen
Visually rich placements across Discover, Gmail and YouTube feeds for new audiences.
Beyond campaigns — full account ownership
We don't just push budgets. We own the tracking, the creative, the landing pages and the reporting.
Conversion Tracking
GA4, GTM, enhanced conversions and offline conversion import set up correctly.
Landing Page CRO
We audit and rebuild landing pages so paid clicks actually convert.
Keyword & Audience Research
Deep SERP and competitor analysis to find profitable, low-competition pockets.
Ad Creative & Copy
Headlines, descriptions, RSA assets and video scripts written for your ICP.
Bid & Budget Management
Daily monitoring, bid strategy tuning and budget pacing across campaigns.
Reporting & Reviews
Live Looker Studio dashboard plus a fortnightly strategy call with your manager.
Campaigns that pay for themselves.
A snapshot of real Google Ads performance across industries we work with — more conversions, lower cost, higher return.
Representative results from Google Ads campaigns by industry. Individual outcomes vary and are not a guarantee of future performance.
How we ship.
Audit & Discovery
We tear down your existing account (or competitors), map the funnel and document every leak in writing.
Strategy & Tracking Setup
We build the campaign architecture, install proper conversion tracking, and align on KPIs before a single rupee is spent.
Launch Campaigns
Structured rollout across the right campaign types with tight ad groups, negative lists and tested creative.
Optimise & Scale
Daily monitoring, weekly bid tuning and monthly creative refresh to bring CPL down and ROAS up.
Everything an in-house team would build
Tangible assets and ongoing work, not just a monthly PDF.
Engagements that flex with you
Whether you're testing your first ₹50K or scaling past ₹10L/month, there's a fit.
For startups testing paid acquisition
- Single Google Ads account management
- Up to 2 campaign types (Search + Remarketing)
- Conversion tracking setup
- Monthly performance review
- Email + WhatsApp support
For businesses scaling spend past ₹2L/month
- Full Google Ads suite (Search, PMax, Shopping, YouTube)
- Landing page CRO recommendations
- Ad creative & copy production
- Live Looker Studio dashboard
- Fortnightly strategy calls
- Dedicated Google Ads manager
For ecom & high-spend brands above ₹10L/month
- Multi-account, multi-region management
- Feed management & merchant center optimisation
- Custom landing page builds
- Advanced audience modelling & first-party data integration
- Weekly war-room calls
- Senior strategist + dedicated analyst
What clients say.
A few words from the businesses we run paid campaigns for.
“Our Google Ads went from burning budget to a 4× return in two months. The team actually optimises for conversions, not just clicks.”
“Leads more than doubled and our cost per enquiry dropped by nearly half. Clear weekly reporting — no jargon, just results.”
“They rebuilt our campaigns and landing pages and bookings jumped. It genuinely felt like having an in-house performance team.”
What founders ask us before signing
For most local service businesses we recommend starting at ₹40,000–₹75,000/month in ad spend to gather meaningful data in 30 days. Ecom and lead-gen brands targeting metros usually need ₹1.5L+ to scale profitably.
A freelancer typically owns campaign setup only. As a Google Ads manager company we cover tracking, creative, landing pages, reporting and bring senior oversight — so a single illness or holiday doesn't stall your account.
Search campaigns usually start producing qualified leads within 7–14 days. Meaningful CPL reductions and ROAS gains typically show by day 45–60, once the algorithm has enough conversion data to optimise against.
Yes. We're headquartered in Varanasi but actively manage Google Ads accounts for clients across Mumbai, Bengaluru, Delhi NCR, Dubai and the US. Most communication is over Slack, Meet and WhatsApp.
Always. We set up campaigns inside your own Google Ads MCC-linked account, so all historical data, creatives and audiences stay with you — no lock-in, no rebuild from scratch.
You get a live Looker Studio dashboard refreshed daily, a fortnightly strategy call with your account manager, and a written monthly review covering wins, losses and the next 30-day plan.
Ready to stop _wasting_ ad spend?
Share your account or competitor URL and our senior strategist will send back a video walkthrough of the biggest opportunities — no obligation.