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INDUSTRY · HEALTHCARE

Digital Marketing for Doctors & Healthcare

We help doctors, clinics, dental practices, diagnostic labs and hospitals attract more patients online — with patient-first SEO, Google Ads and websites, run carefully within medical advertising guidelines.

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What’s included
  • Patient-acquisition SEO + Google Business Profile
  • Google Ads run within healthcare ad policy
  • Fast, credibility-building websites with booking
  • Reputation & review management for trust
+180%
Avg. patient enquiries
Top 3
Local map rankings
−38%
Cost per booking
4.8★
Avg. patient rating
WHY HEALTHCARE

Marketing built for healthcare.

Patients today choose a doctor or clinic the way they choose anything else — they search on Google, read reviews and judge your website within seconds. For healthcare providers that means your online presence is now part of your reputation, and being invisible or looking outdated quietly sends patients to the practice next door.

Scribo Solution helps doctors, clinics, hospitals, dental and diagnostic businesses grow patient enquiries with a patient-first approach: local SEO so you appear for 'doctor / clinic near me', Google Ads tuned to genuine treatment demand, and websites that build trust and make booking easy. Crucially, we work within the rules — healthcare is a sensitive category with stricter advertising policies, and we keep your campaigns compliant and approved.

THE CHALLENGE

Why healthcare marketing is different.

Medicine is sensitive, regulated and trust-driven — generic marketing tactics don't fit and can get your ads disapproved.

Strict advertising rules

Medical and healthcare ads face stricter Google and platform policies and, in places, certification. We build campaigns that stay compliant and approved.

Trust is everything

Patients choose with care. Reviews, credentials, real photos and clear information do more than clever ads — we build genuine trust signals.

High-intent local search

Most patients search locally and act fast. Winning 'near me' and treatment searches in your area is where the patients are.

Sensitive, private journeys

Healthcare decisions are personal. Messaging must be reassuring and ethical, never pushy — which also keeps you policy-safe.

WHAT WE DO

How we help healthcare grow.

A patient-first programme — pick one piece or the whole engine, all aimed at more booked appointments.

Healthcare local SEO

Rank for treatments and 'doctor / clinic near me', with an optimised Google Business Profile.

Compliant Google Ads

Patient-acquisition campaigns built within healthcare ad policy and certified where required.

Practice & hospital websites

Fast, credible sites with appointment booking, departments and doctor profiles.

Reputation & reviews

Build and manage the patient reviews that drive both rankings and trust.

Patient education content

Helpful, accurate content that ranks and answers what patients actually ask.

Tracking & reporting

Calls, bookings and enquiries measured properly — clear monthly reporting.

WHAT SUCCESS LOOKS LIKE

What success looks like for a practice.

A representative view of the patient growth we build for healthcare clients.

analytics.google.com
Marketing performance
All channels · Last 90 days
▲ Trending up
Leads / month
1,240
+212%
Conversion rate
6.4%
+88%
Cost per lead
↓ 41%
lower
Leads over time
Leads by channel
SEO / Organic
38%
Google Ads
31%
Meta / Social
19%
Email / Other
12%
Results snapshot
Representative outcomes by engagement
+180%
Patient enquiries
Top 3
Local rankings
−38%
Cost / booking
4.8★
Avg. rating
Patient enquiries · last 6 months▲ trending up

Representative performance by channel. Individual results vary and are not a guarantee of future performance.

Healthcare marketing, done the right way

Medicine is a 'your money or your life' category, so Google and ad platforms hold it to higher standards — and patients hold you to even higher ones. We market your practice ethically and within the rules.

  • Campaigns built to Google's healthcare & medicines advertising policies
  • No misleading claims or guaranteed-outcome language
  • Accurate, doctor-reviewed information and credentials
  • Patient privacy respected across forms and tracking
HOW WE WORK

A clear path to results.

01

Audit & plan

We review your current presence, competitors and local demand, then build a compliant patient-growth plan.

02

Build & launch

We optimise your profile and site, set up tracking, and launch compliant campaigns.

03

Optimise

We improve what brings booked appointments at the lowest cost, and manage reviews.

04

Report & grow

Clear monthly reporting on calls and bookings, then we scale what works.

CLIENT RESULTS

What clients say.

A few words from the businesses we run paid campaigns for.

Our Google Ads went from burning budget to a 4× return in two months. The team actually optimises for conversions, not just clicks.
Founder · E-commerce brand
Leads more than doubled and our cost per enquiry dropped by nearly half. Clear weekly reporting — no jargon, just results.
Director · Real-estate agency
They rebuilt our campaigns and landing pages and bookings jumped. It genuinely felt like having an in-house performance team.
Owner · Healthcare clinic
QUESTIONS

Healthcare marketing — your questions.

Yes — healthcare advertising is allowed but subject to stricter policies and, in some cases, certification. We build compliant campaigns and handle the requirements so your ads get approved and stay live.

A mix of local SEO and an optimised Google Business Profile so you show up for 'near me' and treatment searches, plus reviews, a fast website with easy booking, and — where it fits — compliant Google Ads.

Yes — from solo practitioners and dental or diagnostic clinics to multi-department hospitals. We scale the strategy to your size and specialties.

Yes, with care. Advertising of certain treatments and drugs is restricted and platforms apply strict policies. We keep your marketing ethical and compliant while still growing patient enquiries.

Google Ads and an optimised profile can lift enquiries within weeks; SEO and reputation compound over a few months into a steady, lower-cost flow of patients.

Ready to grow your practice?

Get a free, no-obligation audit of your healthcare marketing — we'll show you exactly how to bring in more patients, compliantly.

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