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Why we stay small on purpose
The case against scaling an agency — and what we do instead.
NI
Nishant Singh
May 18, 2026 · 3 min read
Agencies grow by adding bodies. We don't.
The trap of headcount
Every junior added is another layer between the brief and the work.
What we do instead
Cap the roster. Senior-only. Say no to twice as much work as we say yes to.